The use of photothermal sensitizers to facilitate the sintering of polymer powders is rapidly becoming a pivotal additive manufacturing technology, impacting multiple sectors of industry. However, conventional carbon-based sensitizers can only produce black or gray objects. To create white or colorful prints with this method, visibly transparent equivalents are needed. Here, we address this problem by designing resonant photothermal sensitizers made of plasmonic nanoparticles that strongly absorb in the near-infrared, while only minimally interacting with visible light. Gold nanorods were coated with silica before being mixed with polyamide powders to create stable colorful nanocomposite powders. At resonance, these composites showed greatly improved light-to-heat conversion compared with equivalent composites using the industry standard carbon black as a sensitizer and could be sintered using low power light sources. Furthermore, they appear much whiter and can produce brightly colored 3D objects when mixed with dyes. Our results open a new route to utilize plasmonic nanoparticles to produce colorful and functional 3D-printed objects.