Multimedia has become one of the most important sources of information and communication on the web. However, despite recent technological progress, people with disabilities and the elderly face difficulties accessing multimedia on the web. In some cases, these difficulties are impossible to overcome and are a fundamental cause of digital exclusion. Given the importance of this topic, several investigations on the problems of accessing multimedia resources have been carried out. Some organizations have also proposed certain standards to guide the creation and publication of accessible web content. Nevertheless, the authoring tools used in the process of publishing multimedia on the web do not offer all the accessibility features required. Authoring tools can also be used by people who do not have knowledge about web accessibility or programming, resulting in web publications lacking accessibility. This research proposes 278 novel techniques to guide authors, designers, programmers, and testers in the publication of accessible and inclusive multimedia on the web. These techniques are designed to guarantee the compliance with the recommended success criteria of Authoring Tools Accessibility Guidelines (ATAG) 2.0 of the World Wide Web Consortium. Moreover, these techniques can be used to evaluate the accessibility of the existing authoring tools used to create multimedia for the web. Additionally, we present 80 possible failures that can cause the non-fulfillment of ATAG 2.0. These failures can help authors discern what to avoid and help evaluators check whether particular multimedia is accessible.